Gabric

Rebranding / Identity

The rebranding design for "Gabric" began after a period of collaboration at various events organized by this non-governmental organization. The challenge in the design for these events was the absence of a cohesive brand identity, which became apparent over time. In response to this, our team proposed the rebranding project.

Throughout the project, the sensitivities and needs of the brand were carefully examined. Based on the existing strategy and brand values, suggestions were presented to the Gabric team. After the initial phases were approved, the broader brand identity was expanded across other brand materials. For one year, with the support of the design team, we conducted internal training sessions requested by the Gabric team to ensure that the design team could faithfully implement the new branding in their designs.

The tagline "Live Sweetly for 120 Years" was also chosen as the brand's slogan. Subsequently, the branding for two other sub-brands, "Tima Safiran" and "Academy," was designed while maintaining a consistent architectural approach. The Gabric team fostered a successful collaboration through trust and partnership in all aspects of the design process.

• Stationary
• UI Design
• Exhibition Identity
• Digital Identity
• Slogan: Live Sweetly for 120 Years
• Values: Advocacy, Empowerment, Empathy